ROC D’AZUR: a “ROC” Experience!
Our experience at the latest edition of the Roc d’Azur, the biggest mountain bike festival in Europe, has been a very exciting.
The downpour made everything much more difficult, but at the same time epic and rock, bringing our team together.
The flood during the next days of the event didn’t stop us and we did everything to offer the best experience for the journalists travelled from all over Europe.
The weather improved on the last days, allowing us to enjoy this fantastic event in the beautiful scenery of the Cote D’Azur.
Cycling and cosmetics: two apparently widely divergent worlds, found a winning compromise in the Bend36 project. Alessandro Rombelli’s competence and passion as a huge cycling enthusiast and president of Cleys (a cosmetic manufacturing), and the expertise of two champions such as Ivan Basso and Alberto Contador, both partners of the project, constituted the basics to create a cutting-edge line of products, able to satisfy the needs of a public of both cycling agonists and enthusiasts.